There is no Planet B! The Humble Co. develops reliable health/wellness products, that are eco-friendly and socially responsible, with an innovative twist. Based in Sweden, The Humble Co. is leading a small revolution in personal care products – from design and manufacture to humility. All products have been conceived, designed, and manufactured under the guidance and supervision of dentists. As dentists, they believe that first and foremost, the products must have an evidence-based benefit and must perform effectively. Therefore The Humble Co. has put significant time into testing and refining all our products to meet this priority. Putting your health first — Choose products that are better for you, and also happen to be better for the environment. FDA approved, Vegan, Cruelty-free, Certified Organic and so much more.