INIKA Pure Primer is a certified organic blend that offers protection and hydration for your skin, prior to makeup application. It nourishes your skin and boosts the staying power of your makeup. If you love your skin feeling light and hydrated, and aren’t a fan of heavy moisturisers, then look no further. A skin treatment and a cosmetic, all in one! Pure Primer (50ml) uses nourishing and organic ingredients to truly feed your skin, keeping it hydrated without feeling oily. Plus, with all-natural ingredients like aloe vera, avocado, macadamia oil and shea butter, our Pure Primer preps and calms your skin, providing a superior canvas for your foundation and improves the staying power of your makeup.Certified Organic. Certified Halal. Certified Vegan. Certified Cruelty-Free.